Press & media
Self-Care Shirts in the press
I started this brand on the belief that a shirt can start a conversation that changes how someone feels about themselves. These are the outlets that believed it too.
43
Features and interviews
Inc., Yahoo, Authority
Where the work has landed
One person
Designing, running it and answering the email
Featured
Inc.
Reddit Is a Goldmine for Customer Pain Points. Here's How Savvy Founders Use It to Find Their Best Product IdeasRead it on Inc.
17 Coping Strategies And Mindset Shifts For Overcoming Your First Major Startup SetbackAlyssa Ostroff is featured sharing how she navigated an early, defining setback in building her business and what it taught her a...Read on Freeduhm
20 Innovative Social Media Strategies: Startup Success Stories & LessonsRead on TechBullion
2026 Valentine's Day Gift GuideRead on Steph's Cheers and Jeers
25 Powerful Ways Growth Mindset Impacts Mental Health JourneysRead on Meditech Today
25 Ways Business Structures Evolve as Companies GrowAlyssa Ostroff is featured for her approach to committing 10% of proceeds to 988 and The Trevor Project as a structural commitmen...Read on Connectively
Building a Strong DTC Brand Identity: Key Elements & StrategiesAlyssa Ostroff is featured for her take on building brand identity from the inside out, explaining how hand-lettered designs and ...Read on eCommerce Manager
Confident Marketing Experiments: When to Stop or ScaleAlyssa Ostroff is featured among marketing experts sharing how they decide when to pause or scale a campaign, and which signals s...Read on Marketer Magazine
DTC Customer Service: 22 Strategies for Ensuring Customer SatisfactionRead on Ecommerce Manager
From Dengue to Cancer: How This Designer Shapes Public Health Messages for ImpactRead on Communicator's Guide to Social Impact
1 Way Founder Loneliness and Relationships Affect Romantic Relationships and Emotional ConnectionRead on Morning Lazziness
How I Ran a PR Sprint With No Budget and Landed TV, Magazine, and National Media CoverageRead on PR Thrive
How to Prune a Quarterly Plan Without Eroding TrustRead on Goal Setting
How to Reduce Stress at Work: 25 Tips From the ProsRead on PharmTech News
How to Turn Skills You Already Have Into Extra IncomeRead on MSN
I Didn't Choose the Side Hustle. A Layoff Chose It For Me.Read on Gigs Magazine
Influence With IntegrityRead on She Rises Studios
Interview with Alyssa Ostroff, Founder/Designer, Self-Care ShirtsRead on Connectively
Mother's Day gifts under $200 mom will actually love and useRead on Yahoo
Navigating Uncertainty: 25 Characteristics of Visionary LeadersRead on High Net Worth Magazine
Nurturing DTC Customer Relationships: 16 Email Marketing StrategiesRead on Ecommerce Manager
Paths to Inner Peace: Lessons from Forgiveness JourneysRead on MediTech Today
Positive Habits: How to Improve Your Overall HealthRead on PharmTech News
Record Turnout Fuels Art, Advocacy, and Community at NAMI Broward's Artful Minds FundraiserA record 200 guests gathered at MAD Arts for NAMI Broward's 5th Annual Artful Minds fundraiser, where the fashion show featured m...Read on Medium
Remarkable Lessons from Ordinary MomentsRead on Spotlyts
Startup Pivots: 30 Lessons from Entrepreneurs Who Changed CourseRead on TechBullion
The Lifestyle & Fashion Edit: Female-Founded Brands You Need to KnowRead on Posh Lifestyle & Beauty Blog
Thunderbirds Light Up Fort Lauderdale SkiesRead on Let's Talk Lauderdale
Turn One Story Into Many: Content Repurposing Across Social, Email, and BlogSelf-Care Shirts founder Alyssa Ostroff is featured among marketers sharing how they turn a single strong story into content that...Read on Marketer Magazine
Unique KPIs for Business Velocity: 19 Lessons from Innovative LeadersSelf-Care Shirts founder Alyssa Ostroff is featured among 19 leaders sharing the unconventional metrics they use to spot bottlene...Read on TechBullion
What Building a Business During the Hardest Year of My Life Taught Me About LeadershipA bylined piece by Alyssa Ostroff on leading a business of one: managing your own energy, motivation, and recovery when you are t...Read on Small Biz Leader
What Cutting My Entire Ad Budget Taught Me About Growing a Small BusinessRead on American Business Magazine
What the Science of Wearing Words Says About Mental HealthRead on Art x Science
When to Scale Your Business: 18 Key Indicators from Successful EntrepreneursRead on TechBullion
Why a Generation Started Wearing Its FeelingsA bylined essay by Alyssa Ostroff on how mental health language moved from the therapy room onto our clothing, and what that cult...Read on Trendsetting.io
Why Humor Is a Valid Coping Mechanism (And Science Backs It Up)Self-Care Shirts founder Alyssa Ostroff makes the case for humor as a legitimate coping mechanism, and the research that backs it...Read on Counselor Brief
Why Humor Is a Valid Coping Mechanism (And Why the Trauma Made Me Funny)Read on Connectively
Why I Stopped Spending on Ads and Let My Brand Story Do the Work InsteadRead on CMO Times
Why Measuring Your Worth in Output Is the One Goal Worth DroppingA bylined piece by Alyssa Ostroff on letting go of productivity as a measure of self-worth, and why building a life you do not ha...Read on Goal Setting
Why the Best Loyalty Program Is Not a Program at AllA bylined piece by Alyssa Ostroff on why a small brand wins loyalty through real relationships rather than points and discounts, ...Read on CustomerRelations.io
Women In Wellness: Alyssa Ostroff of Self-Care Shirts On The Five Lifestyle Tweaks That Will Help Support People's Journey Towards Better WellbeingRead on Authority Magazine
Workflow automation: How leaders pick first-win pilots without hurting qualityRead on AZ Big Media
Your Customers Are Not Buying Products. They Are Buying Recognition.A bylined article by Alyssa Ostroff on the shift from features-and-benefits selling to emotional recognition, and why the brand t...Read on Retailing Central
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Working on a story?
Email me and you get me, not an agency. I can turn around quotes, images and a sample quickly if you tell me your deadline.
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What I can talk about
Self-Care Shirts is a mental health apparel brand founded in May 2025 by Alyssa Ostroff, a graphic designer and trauma survivor in South Florida. Every design is drawn by hand and pairs honesty with humor, so the things people are already thinking are easier to say out loud. Every order supports the 988 Suicide & Crisis Lifeline and The Trevor Project.
- Mental health and stigma
- Humor as a coping mechanism
- Trauma recovery
- Running a business of one
- Hand-drawn design
- Giving as part of the business
