Wear your healing. Honor your story.
I'm Alyssa Ostroff. I'm a graphic designer, a trauma survivor, and the entire company. Every design here is drawn by my hand, usually late at night, usually because I needed to hear it first.
Founded May 2025 in South Florida. No team, no warehouse, no stock art.
Year one, in real numbers
I'd rather show you the receipts than say a portion of proceeds and leave it there.
I donate monthly to the 988 Suicide & Crisis Lifeline and The Trevor Project, and I post the total. If a month is slow, the number is smaller — but it's never nothing, and it's never made up.
For years I used design as a way to heal. Every quote, illustration and playful phrase started as a message I needed to hear — and eventually became one I wanted to share.
If you've ever felt too much, too tired, or too broken, this brand was built for you. You are proof that growth is possible — one gentle reminder, one soft tee, one day at a time.
Thank you for being part of this. It's still just me over here, and I notice every single order.
Watch me draw them
Every design starts as a blank canvas in Procreate on my iPad — sketched, hand-lettered, and colored stroke by stroke by me, Alyssa. No stock art, no AI generation, no bulk slogan packs. The timelapse on this page shows the full drawing, start to finish.
Own Your Story
Look For The Rainbow
Jingle All The Way To Therapy
Joy To The Inner Child
If you want the unabridged version
I write about the parts that don't fit on a shirt. Nothing here is ghostwritten and nothing is a content strategy.
What to Say (and What Not to Say) When Someone You Love Isn't Okay
What actually helps when someone you love is struggling — and the well-meaning phrases that don't. From someone who's been on both...
Mental Health Gifts That Don't Say "Get Well Soon"
A gift guide for the people doing the work — friends in therapy, therapists, the burnt out, and the grieving. Hand-drawn gifts...
Tomorrow Needs You: The Story Behind Three Words
Why I drew "Tomorrow Needs You," what the three words actually mean, and how every order supports the 988 Suicide & Crisis...
What I stand for
Better for you. Better for the planet.
Everything is printed on demand in the USA by ethical print partners, so nothing is overproduced and nothing sits in a warehouse waiting to be thrown away.
The part that isn't for sale
Printables, a coloring app, a daily check-in and calm videos — free, ungated, and not going anywhere. Counselors and teachers use them; you can too.
