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OUR STORY

Wear Your Healing Out Loud

Self-Care Shirts was born from one simple belief: that healing deserves to be celebrated, not hidden. What started as one woman’s creative outlet for processing trauma and reclaiming self-worth has grown into a community of people choosing softness over shame, and humor over heaviness.

Every design begins as a reminder — to breathe, to feel, to take up space. Each shirt, sweatshirt, and sticker is made to spark conversation, self-compassion, and solidarity.

Self-Care Shirts
Mission Statement

Made With Heart, Designed for Healing

We’re more than a clothing brand — we’re a movement built on empathy, courage, and connection. Our mission is to create apparel that normalizes therapy, honors mental-health journeys, and reminds you that growth isn’t always linear (and that’s okay).

We donate 10% of profits to 988 Suicide & Crisis Lifeline and The Trevor Project, supporting those who make healing possible for others every day.

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Self-Care Shirts
Founder’s Note

From Alyssa, Founder of Self-Care Shirts

For years, I used design as a way to heal. Every quote, illustration, and playful phrase became a message I needed to hear — and eventually, messages I wanted to share.

If you’ve ever felt “too much,” “too tired,” or “too broken,” I want you to know this brand was built for you. You are proof that growth is possible — one gentle reminder, one soft tee, one day at a time.

Thank you for being part of this journey. 💗

— Alyssa Ostroff, Founder & Designer

What We Stand For

Radical Self-Compassion

Because healing begins when we show ourselves the kindness we offer everyone else.

Authentic Expression

Every design is hand-created with meaning — no trends, just truth and humor from lived experience.

Sustainable Impact

Printed on demand in the USA with eco-friendly inks to reduce waste, using responsibly sourced fabrics and recyclable packaging.

Better for You. Better for the Planet.

We partner with ethical print providers to ensure every piece is made responsibly.

Soft, high-quality cotton
Eco-friendly inks
No overproduction
Recycled mailers

Discover more in our FAQs

How do I cancel or edit an order?

We understand that mistakes happen. If you need to edit your order information, such as the delivery address or contact number, please contact our customer service as soon as possible.

Here’s what you can do:

  • Contact our customer service via email address, at hello@selfcareshirts.com.
  • Have your order number ready when contacting customer service.
  • We cannot guarantee changes to orders after 24 hours of placement. This is because orders may be processed once received